Clients keep winter promotional products that are practical, seasonal, and well-branded. Items with utility—like thermal drinkware, beanies, and fleece-lined jackets—are retained longer, delivering extended brand exposure.
Winter jackets, custom hoodies, and embroidered beanies are highly retained.
Branded Jackets and Vests: Branded jackets and vests deliver warmth and repeated use.
Custom Beanies: Embroidered logos on knit beanies maintain visibility throughout winter.
Layered Jackets: Clients prefer full-zip, lined jackets with minimal yet distinct branding.
Thermal mugs and insulated water bottles align with daily cold-weather routines. The ASI 2023 Global Ad Impressions Study shows that drinkware gets more than 1,400 impressions during its lifetime. Also, 62% of people keep drinkware for over 12 months.
Winter packs with a strategic mix of branded items boost internal engagement.
Example:
| Item | Use Case | Branding Tip |
|---|---|---|
| Embroidered fleece jacket | Outdoor site visits | Left chest embroidery |
| Travel thermos | Commute & desk use | Wraparound logo print |
| Hand warmer packs | Seasonal bonus inclusion | Eco-friendly packaging |
Clients retain bundled items that cover multiple needs. A typical high-retention winter bundle includes:
1 insulated mug
1 lined hoodie
1 beanie or scarf
1 eco heat pack
In winter, people naturally reach for warmth, comfort, and convenience. Promotional products that meet these needs, while subtly promoting your brand, create a win-win. They become part of your client’s everyday routine, turning passive recipients into brand ambassadors.
To maximise results, match the product to your audience’s climate, preferences, and lifestyle. Offer durable, well-designed items that show you’ve thought beyond the logo. This approach not only increases product longevity but also strengthens emotional connection, transforming simple merch into a branded experience.
If you're planning to build your winter merch kit, feel free to book a free strategy call with us, and we'd be happy to show you what's possible! 😍