Return to Blog Posts December 06, 2023

          Selling Christmas Merchandise with Style: A Marketer’s Guide

          Written by: Aisling Graham

          The festive spirit of the holiday season is a great time for brands to share their stories with vibrant colors, style, and creativity. This Christmas, it's a must to always keep in mind that you're not just selling a product but also creating a memorable experience for your customers. To achieve this in style, we are happy to share these tips with you:

          Incorporate Festive Colors:

          Red, green, gold, and white are generally associated with Christmas. Incorporate these into your merchandise. Something as simple as adding some glitter or a subtle splash of festive colors may transform an ordinary item into a must-have for the holiday season.

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          Tell a Story

          Every product, especially those sold during the holiday season, should have a story to tell. Choose a unique Christmas merchandise that starts a story or brings your customers back to their happy memories from the past. 

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          Quality Over Quantity

          Make sure that every product is of top quality. The amount of sales is less important than the quality of those sales. Your brand will remain memorable to customers if you provide them with high-quality merchandise that lasts beyond the holiday season.

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          Personalise It

          Give your customers the choice to customise it. Personalise the present with a monogrammed scarf, notebook, or an engraved ornament. Adding a personal touch to any merchandise always transforms it into something more valuable.

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          Eco-Friendly Options

          Sustainable Christmas merchandise is more than a passing fad; they make a bold statement about your commitment to protecting the planet. Offer your customers eco-friendly products like reusable bags, sustainable drink bottles and tech gadgets, or biodegradable decorations.

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          Stylish Presentation and Packaging

          The product's packaging is just as important as the product itself. Use stylish and eco-friendly packaging materials to make unboxing the experience itself.

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          Selling Christmas merchandise with style is all about blending storytelling and quality with a touch of festive creativity. Offer items that can be transformed into stories and warm experiences. Remember, it’s not just what you’re selling but also how you’re selling it that counts.

          CTA christmas catalogue

           

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