As we all look for ways to incorporate sustainability on everything in the branded merchandise space, we are not only looking for products, but we are also looking at print methods. What is so good about sustainability is it creates a nice balance between us protecting the planet while also building our brand’s message. There are many ways that marketers can do this, and one of them is looking at the different eco-friendly printing methods available.
Marketers who are looking at different options for print methods that will help build their brand while also reducing their environmental footprint could also look at a print method which is Supacolor. Supacolor is typically used on garments, umbrellas, and anything you can do screen printing on.
Supacolor is a sustainable branding option as it uses water-based inks that are free of any harmful chemicals and solvents. Supacolor is much kinder to the environment compared to some of the more traditional printing methods because it generates a lot less water and a uses a lot less energy. This is because Supacolor allows for more precise and efficient ink-transfers onto the product, reducing the waste that can be produced.
Even when we look at different print options, we would always choose Supacolor over screen printing, as it lasts a lot longer and its resistance to fading and cracking overtime.
In summary, when looking for sustainable print methods, we highly suggest always going towards Supacolor, as its much kinder to the environment, but also with the details that it provides, it helps your brand stand out and will last a lot longer.