Events present a strategic opportunity for brands to engage with their target audience and further promote their products. The use of branded merchandise is a great tool to create lasting impressions and brand recognition. Here are some of the best branded items to make your events successful:
Branded USB flash drives
Branded USB flash drives continue to be a top promotional item for tech conferences and expos in an increasingly digital age. Over 90% of Australians now own computers, making USB flash drives a must-have. In addition, 83% of people who receive promotional USB devices maintain them for an extended period of time, allowing the brand to be seen by more people.
Power banks
As our reliance on smartphones and other portable gadgets continues to rise, power banks have become an essential part of our daily lives. A recent survey showed that 67% of consumers use smartphones, making portable chargers a valuable promotional item. Brand recognition and customer involvement can be considerably boosted when power banks are distributed as a means of addressing the widespread issue of low battery life.
Promotional drinkware
Water bottles and coffee cups, for example, are both useful and environmentally friendly promotional gifts. 83% of respondents to a survey had a favorable impression of businesses that offered promotional drinkware. More than 87% of those who receive drinkware keep it for more than a year, giving the company's name plenty of time to shine.
Customised tech accessories
Branded phone cases, laptop sleeves, and wireless chargers have become increasingly popular. They shield expensive electronics from harm while advertising the company that made it. A recent survey in Australia indicated that 79% of consumers felt branded tech items to be helpful and novel.
Eco-friendly merchandise
Sustainable and environmentally sensitive products have been increasingly popular in recent years. Keeping up with this rising trend and improving a company's reputation can be accomplished by including eco-friendly branded items in IT events. Eco-friendly items are an appealing option for marketers, as statistics show that 68% of consumers are more willing to purchase products from firms that exhibit environmental responsibility.
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