Blog Posts

Why a Branded Laptop Case Belongs in Every Corporate Welcome Kit

Written by Aisling Graham | Apr 28, 2025 12:30:00 AM

When it comes to onboarding, every detail counts. From the first “Welcome aboard!” email to when a new hire sits down at their desk, the experience matters.

Their first impression doesn’t start with the onboarding slideshow. It starts with how your company makes them feel. And one of the most overlooked ways to instantly make someone feel valued, aligned, and excited?

The corporate welcome kit.

But let’s get specific. If there’s one item you need to stop ignoring in that kit, it’s the branded laptop case. Here’s why.

1. It's Not Just Branded—It's Practical

People remember what they use. And when you give them something they’ll use every day, you’re building brand visibility from the inside out.

Laptop cases are very practical. Everyone needs one. Whether your team is remote, hybrid, or in-office, chances are they’re carrying their laptop between meetings, locations, or coffee shops. And every time they do, your brand travels with them.

2. First Impressions Stick

Data doesn’t lie: according to a study, organisations with a strong onboarding process improve new hire retention by 82% and productivity by over 70%.

So, what does that have to do with a laptop case? It’s about perception. When a new hire receives a welcome kit with useful, branded gear, including a well-made laptop case, they feel the company has invested in them. It tells them:

  • You thought ahead.

  • You care about their experience.

  • You’re a brand with attention to detail.

That first impression becomes part of their story with your company. Make it count.

3. Aligns with the “Work From Anywhere” Culture

The modern workplace is mobile. Even if you're not fully remote, flexibility is baked into how people work now. Branded laptop cases help your team feel prepared and professional—no matter where they’re working from.

Here’s a bonus: good laptop cases double as conversation starters. You’re not just giving away a product—you’re building brand visibility in co-working spaces, airports, and client meetings.

4. Easy Win for HR Teams Focused on Experience

Let’s be real: onboarding is a lot to manage.

You’re juggling paperwork, software access, culture alignment, and expectations. The welcome kit? It’s a tangible part of the experience that you can control—and a branded laptop case is one of those high-impact, low-effort items that instantly upgrades the pack.

It also shows consistency. When every new hire receives the same core items, it reinforces that your company is organized, thoughtful, and employee-centric.

5. It Lasts Longer Than Most Onboarding Materials

Let’s break it down:

  • Paper materials? Filed or tossed.

  • Welcome emails? Forgotten after a week.

  • Branded laptop case? Used for months, even years.

The best part? It’s cost-effective. Compared to larger tech items or bulkier swag, laptop sleeves and cases are an affordable, scalable solution that delivers ongoing value—without breaking your onboarding budget.

Onboarding is your opportunity to win hearts and minds early. So don’t settle for forgettable merch.

A branded laptop case is practical, professional, and packed with long-term value. It’s the kind of item that makes new hires say, “Nice. They’ve really thought this through!”

If you want to know more about laptop cases and how to incorporate them into your onboarding kits or next promotional campaign, we're happy to help! Book a call with us and let us give you personalised recommendations. 🙂