Employee rewards are evolving. It’s no longer just about handing out a bottle of wine or a generic voucher. HR managers and team leads are leaning into thoughtful, branded merchandise that feels personal, something employees can use and enjoy beyond the office. Enter: the custom picnic blanket.
More HR departments are discovering that giving employees a gift that feels both useful and personal makes a lasting impression. Picnic blankets deliver exactly that; they’re comfortable, lifestyle-friendly, and perfect for team-bonding moments outdoors.
And here's why they're more than just a seasonal nice-to-have.
A Practical Gift That Feels Like a Treat
When you hand someone a branded item, the hope is that they’ll use it. A picnic blanket ticks that box effortlessly. Employees can bring it along to weekend BBQs, beach trips, kids' sports days, or even just lounging in the backyard.
Unlike more traditional corporate gifts, which sometimes end up tucked away in a drawer, a picnic blanket is a gift that can be enjoyed again and again, becoming a part of an employee’s outdoor lifestyle. It’s comfortable, useful, and doesn’t feel too “corporate.”
Quick tip: Add a carry strap or waterproof backing to take the appeal up a notch. A few small details can turn a simple gift into a hero product.
Perfect for Outdoor Team Events and Offsites
If you’re planning a team event at the park, beach, or even a company picnic, giving everyone their own branded picnic blanket brings a simple yet powerful sense of togetherness. Not only do the blankets come in handy during the event, but they also make for a great keepsake once it’s over.
Picnic blankets instantly create a relaxed, comfortable vibe that makes people feel connected. When teams sit together on matching picnic blankets, it brings everyone into the same space, fostering a team spirit that goes beyond just the event.
And let’s be real: most employees will remember a day out with picnic food, sunshine, and a take-home gift more than a standard Friday email shoutout.
A Low-Cost Product with High Brand Visibility
Compared to higher-ticket items like apparel or tech gadgets, custom picnic blankets sit in a much more accessible price bracket, especially when ordered in bulk. But what they lack in upfront cost, they more than make up for in exposure.
Each time someone brings their picnic blanket to a park, sporting event, or camping trip, your brand travels with them. It’s a simple yet effective way to keep your company top of mind, even outside the office.
Year-Round Use, Not Just a One-time Gimmick
Picnic blankets are not just for warm weather. In Australia and across the APJC region, outdoor gatherings are a year-round affair. Autumn is ideal for team picnics, and the cooler months bring opportunities for team outings in parks or beachside events, where comfort and warmth are key.
That makes the picnic blanket a versatile, year-round gift. Pair it with other cosy items like custom water bottles or branded beanies—and you’ve got an employee reward pack that feels both thoughtful and seasonal.
A Thoughtful Way to Recognise and Retain Staff
A custom picnic blanket may seem small, but it carries a message that resonates: You’re appreciated, and your well-being matters. It’s a quiet, genuine way to say “thank you” while offering something useful, personal, and surprisingly memorable.
It’s not just about the gift. It’s about how it makes people feel, and the impact of that can be more powerful than any internal campaign.
Small Gift, Big Impact
Sometimes, the most meaningful rewards are the ones that feel practical and personal. Custom picnic blankets are a perfect example. Not only are they incredibly useful and appreciated, but they also consistently promote your brand with each use.
A custom picnic blanket is an ideal choice for a thoughtful and versatile gift for your team. It's practical, memorable, and guaranteed to bring a smile, making it the perfect choice for your next employee reward or team event.
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