Brand Aid helps businesses repurpose or recycle outdated merchandise to reduce landfill and promote circular design.
What does Brand Aid do for excess merchandise?
Brand Aid repurposes, recycles, or donates unused promotional products to reduce waste.
Outdated, excess, or misprinted items don’t need to go to the landfill. Brand Aid identifies viable ways to give these products a second life. Items are sorted, assessed, and rerouted through three key streams:
- Repurposing: Products are redesigned or rebranded for future campaigns.
- Recycling: Materials such as fabric, cardboard, or plastics are recycled through verified local partners.
- Donation: Usable items are donated to approved charities or community programs in the APJC region.
This approach keeps merchandise useful and aligns your brand with sustainable practices.
How does Brand Aid support circular design in promotional products?
Brand Aid reinforces circularity by designing with repurposing in mind from the start.
Over the Top Promotions offers eco-forward product sourcing, sustainable packaging, and flexible branding methods that allow merchandise to be updated or reused. For example, digital transfer printing enables rebranding without wasteful overproduction.
In addition, our team works with clients to:
- Choose recyclable or biodegradable materials
- Use packaging that supports reuse or minimal waste
- Forecast more accurately to avoid overordering
What business problems does Brand Aid solve?
Brand Aid cuts landfill waste, saves storage costs, and supports ESG goals.
Brands often face storage backlogs, costly disposal processes, or lost value from outdated campaigns. Brand Aid converts these challenges into opportunities:
- Clears warehouse space
- Reduces disposal fees
- Supports CSR reports with measurable actions
- Builds goodwill through donation channels
This helps businesses demonstrate responsibility while avoiding waste and inefficiencies.
Who benefits from using Brand Aid?
Marketing teams, procurement officers, and sustainability leads benefit directly from Brand Aid.
The program works best for:
- Businesses with leftover event stock
- Brands shifting campaigns or logos
- Teams reducing their environmental footprint
- CSR and ESG reporting functions needing measurable outcomes