Before you know it, it’s already winter!
Every change of season offers new opportunities for promo brands to attract new customers and increase brand awareness through branded merchandise.
To help you get your brand on top, we’d like to share with you three important things to consider as you create your marketing plan this winter.
Emphasise Warmth and Comfort
Winter is always associated with cold weather, and people want to buy products that keep them warm and cosy.
In Australia, 65% of consumers prefer products that are practical during certain seasons. Items that provide comfort, like custom blankets, beanies, and socks, are surely in demand, so give your customers a lot of options to choose from.
Custom Blankets. High-quality options like the Coral Fleece Blanket or the Mt. Lodge Merino Blanket that offer maximum warmth and comfort will most likely help you increase brand recognition and loyalty.
Hoodies and beanies: These items not only keep people warm, but they also act as mobile ads. A well-made beanie and premium hoodie with a brand logo or custom design are must-haves for your winter collection.
Focus on Sustainable and Eco-Friendly Products
Sustainability has become a very important factor for consumers when they decide what to buy. In fact, more than 70% of Australians are ready to pay more for products that are better for the environment. Including eco-friendly options in your winter collection can help make your brand a lot more appealing, especially to eco-conscious consumers.
Recycling. Items like the Field & Co. Recycled PET Oversized Picnic Blanket are created from recycled materials, an attractive offering for consumers who prefer eco-friendly products.
Upcycled Items. The Hilana Upcycled Fethiye Throw Blanket is another great example of how to combine quality and sustainability. Promoting how these items are good for the environment can help improve your brand's image and attract more customers.
Personalisation and Customisation
Without a doubt, personalisation adds more value to any product whether it’s a basic pen, a notebook, or a tote bag.
Aside from adding more life to an ordinary product and making it more special, personalising products help you connect with your audience on a whole new level.
Monogramming Services. Offering personalised items like beanies or pillows with a monogram can make can help your brand stand out. It’s also a great strategy for brand activation. At Over the Top Promotions, we provide excellent monogramming services. We help our clients choose the right items and appropriate designs.
Unique Styles. Your winter collection will stand out if it's designed in a way that fits with your brand's character. Custom water bottles, custom bags, or travel accessories with winter-themed designs are unique offerings that you might want to explore more.
It's important to focus your winter marketing strategies on products that offer warmth and comfort. Highlight sustainability, and let customers make their own choices. By making sure your winter collection is in line with these key points, you can increase brand loyalty, attract eco-friendly customers, and make branded merchandise that people will remember.
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