We've all heard that branded merchandise could work wonders for your company. But it's not just about putting the logo on the product. It is also the brand recall that it can generate on a daily basis that can give your brand the spotlight it deserves. Using branded merchandise has several advantages, which include the following:
- 85% of the customers who receive promotional merchandise remember the advertiser and the brand's message for at least six months after receiving the item.
- Brand recognition can rise by up to 89% with the use of branded merchandise. According to a study, when clients receive branded promotional products from your company, they are more likely to remember it and its offerings.
- A research by the Promotional Products Association International (PPAI) shows that 83% of consumers will more likely use the products they have previously received as a promotional merchandise from a company. Providing branded items to clients can promote positive brand associations and leave a long-lasting impression.
- Having daily exposure to branded items improves brand recognition and helps build the strength of the brand. Branded goods have the potential to be seen repeatedly for months and even years rather than just days because they are tangible, physical objects. According to a recent research, 60% of consumers use branded goods they have previously received at least once a week.
- When used correctly, branded merchandise can have a much higher ROI than some form of traditional advertising. Branded merchandise is a relatively less expensive strategy that can be used. But to be successful, you must completely understand the brand’s message and what the brand stands for, and make sure that the products you choose align with your brand’s message to help you stand out.
These statistics enumerates the power of branded products in establishing a brand and increasing consumer engagement, brand loyalty, and recognition.
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