The Asia-Pacific, Japan, and China (APJC) market is evolving rapidly, with businesses seeking innovative ways to make lasting impressions. The latest trends in promotional merchandise highlight sustainability, technology, and personalisation as key drivers of brand engagement.
Here are the top ten trending branded promotional products in the APJC market.
1. Eco-Friendly Drinkware
Sustainable corporate merchandise is in high demand, with reusable drink bottles and coffee cups leading the way. Studies show that 70% of consumers prefer eco-conscious brands, making these items a smart choice. These branded products are made from bamboo, recycled plastic, and stainless steel. They help improve a company's eco-friendly image and are useful for everyday use.
2. Smart Tech Accessories
As more people use digital devices, branded promotional products like wireless chargers, power banks, and Bluetooth speakers are becoming popular.
Research suggests that 80% of recipients use tech giveaways regularly, ensuring prolonged brand exposure. Businesses that offer high-quality, innovative tech items stand out in the competitive APJC market.
3. Custom Apparel with Personalisation
Branded merchandise such as hoodies, polo shirts, and caps with personalised embroidery or screen printing strengthens brand loyalty. Personalisation has been shown to increase perceived value, with 72% of consumers preferring customised products. Offering various styles and colors helps brands cater to diverse audiences.
4. Sustainable Tote Bags
Eco-friendly tote bags made from organic cotton, jute, or recycled materials are popular promotional merchandise. They replace single-use plastic bags while promoting a brand in an environmentally responsible way. Studies show that a reusable tote generates over 5,700 impressions in its lifetime, making it a cost-effective marketing tool.
5. Desk and Office Essentials
Branded products like premium notebooks, ergonomic mouse pads, and multifunctional pens are widely used in corporate settings. These practical items enhance daily productivity while reinforcing brand awareness. The APJC market sees a growing demand for sleek, modern, and eco-conscious office supplies.
6. Sustainable Stationery
With sustainability being a major focus, recycled notebooks, bamboo pens, and plantable seed paper are becoming corporate merchandise staples. Companies that invest in sustainable stationery align with global eco-conscious initiatives. This not only reduces environmental impact but also resonates with environmentally aware consumers.
7. Wellness and Self-Care Kits
Businesses are prioritising employee and client wellness, making self-care promotional products a rising trend. Items such as aromatherapy candles, stress-relief balls, and fitness trackers promote well-being while strengthening brand connections. Research shows that wellness-related giveaways increase engagement and positive brand perception.
8. Branded Travel Accessories
As travel resumes in the APJC region, corporate merchandise like custom luggage tags, travel organisers, and RFID-blocking wallets are in high demand. These functional items offer long-term branding opportunities, especially for business travelers and frequent flyers. Quality and durability set premium travel accessories apart.
9. Custom Socks and Beanies
Comfortable and stylish, branded socks and beanies have gained popularity as unique promotional merchandise. With fashion-forward designs and high-quality materials, these products provide both warmth and brand visibility. Studies show that consumers appreciate wearable, functional giveaways, increasing brand retention.
10. Reusable Cooler Bags and Lunch Sets
Sustainable living has fueled demand for branded promotional products like bamboo cutlery sets, stainless steel straws, and leak-proof lunch boxes. These items support waste reduction while serving as daily-use branding tools. Businesses that offer eco-friendly alternatives gain a competitive edge in the APJC market.
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