Sustainability is becoming increasingly important to our clients and their customers, and incorporating sustainable practices into your branding can help build a positive reputation and attract environmentally conscious customers. Here are a few statistics to support the use of sustainable branded merchandise:
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66% of consumers are willing to pay more for sustainable products. (Nielsen, 2018)
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Brands that take sustainability seriously have been shown to increase customer loyalty, with 72% of consumers saying they would choose a brand that they perceive to be sustainable over one that is not. (Accenture, 2019)
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In a survey of over 1,000 consumers, 60% reported that they would switch to a brand associated with a good cause, including environmental sustainability. (Cone Communications, 2018)
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The global market for eco-friendly products is expected to reach $9.81 billion by 2025, growing at a CAGR of over 8% from 2020 to 2025. (Allied Market Research, 2020)
We have seen a huge movement in the request for sustainable merchandise and we are also seeing a great new range of sustainable merchandise coming through.By using sustainable branded merchandise, you can tap into the growing demand for environmentally responsible products and set your brand apart from competitors who may not prioritise sustainability.
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