The coming holiday season is a great opportunity for businesses to strengthen your relationship with your clients and customers. One of the surprising and heartfelt gestures that can have a significant impact on your business is giving cuddly soft toys as presents to your clients. Here’s why:
Brand Recall
A recent survey found that 90% of those who received a stuffed animal remembered the brand where they got it from. Having a memorable brand is essential in the highly competitive IT industry. Customers are more likely to remember your company and its IT services if you give them stuffed animals as promotional giveaways.
Personalised Touch
75% of customers said they value receiving personalised company gifts. Soft toy gifts are a great way to put a human face on your business and strengthen connections with customers. Give your customers something truly special by personalising stuffed animals with their names or your company's logo.
Brand Differentiation
In a market flooded with tech-related presents, plush toys stand out as a unique way to boost brand differentiation. A recent survey revealed that 75% of people enjoy receiving gifts that demonstrate originality. Choosing soft toys is a great way to spark creativity and communicate the human side of your business to your clients.
Emotional Connection
There is an emotional connection since stuffed animals have always had that power. According to a research by the Australian Institute of Marketing, getting a stuffed animal as a present is associated with mostly good feelings for 80% of people. You may use this personal connection to leave a lasting impact on your clients.
Longevity and Office Presence
Unlike the usual business presents, stuffed animals are often displayed proudly on desks and in cubicles. A whopping 94% of working adults said they prefer to receive presents that last longer. Soft toys that are added to a client's office will remain there for a long time, serving as a constant reminder of your kindness.
In this fast-paced and technology-driven world, a simple gesture of giving soft toys can be a unique and pleasant surprise to your clients. It also sets your business apart and allows you to communicate to your clients on an emotional level this upcoming festive season.
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